TV ads

In the 90's, Emir Kusturica told he earned his living more with the TV ads than with the films he made. It is certainly not so true now, since Emir and Maja Kusturica have their own production company : Rasta Films. There is nevertheless a whole filmography of TV ads, and which should be considered as part of his work.

Ads are viewable in streaming. Therefore, you need the Real One Player plug-in, available here (choose free player).

Here are some of the TV ads directed by Emir Kusturica :

• 1994 - Parisiennes cigarette brand (Switzerland)
  The film called "Parisienne People by Emir Kusturica" has a very sophisticated visual and a music of Goran Bregović ; we see jugglers in a fire atmosphere. The camera moves slowly in this strange place, between a circus and an underground bar.

  
  

  
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• 1994 - The sugar (France)
  Two funny films from the serie "If you love the sugar... tell him !", with actors from Jean-Pierre Jeunet's movie Delicatessen.

  
  

• 1995 - Take-off for Banque Populaire (France)
  Shot shortly after Underground, we find in this film the flying theme, a Kusturica's classic. The film takes place in Mongolia. The shooting was a true expedition of 16 days in the land of Genghis Kahn. Scenes were shot in typical mongolian tents, in Ulan Bator, and in the Gobi desert.
  Strongly impressed by the landscapes and the mongolian people, with deep nomad roots, Emir Kusturica even told them he would one day come back to make a feature movie there...

  
  
  

  
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• 1996 - XS perfume by Paco Rabanne (France)
  In a very "hot" atmosphere, Emir Kusturica's film is pretty well in the mood of the perfume : "virile" et "modern"...
  In this film we see a man waiting for a woman ; she appears in television set "walking down" the stairs... The woman starts to dance and explodes the screen.

  
  

  
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• 1997 - Maxwell
  Shot at the time of "Black cat white cat", we recognize in this commercial the actress Branka Katić

  
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• 1998 - AIDS campaign (Allemagne)
  Shot just before "Unza Unza Time", this film already owned most of its visual elements. People disappear one by one in a bus, each time it passes through a tunnel...

  
  

• 1999 - Sunset for Renault Occasion (France)
• 1999 - L'épi for Renault Occasion (France)

  These two ads show persons obsessed by the little details that can spoil the living... In the first film, a girl watches a gorgeous sunset on the sea when a boat passes in front of it ; and in the other one, a man is furious because a rebel hair refuses to get dressed properly.
  The message is to say that even for this kind of people, Renault Occasion shall satisfy their customers in every detail...

  
  

• 2001 - Ali Baba for IOL (Italia On Line), internet access provider (Italy)
  Ali Baba doesn't remember the magic formula to open his cave... Luckyly, one of his fellows has a portable computer with a wireless internet connection !
  
  

  
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• 2005 - Gypsy Ketchup for Baltimor (russian ketchup)
  Shooting of this TV ad was made in Küstendorf. We see some funny characters and a laughing horse ... of course, with gypsy music.

  
  

  
  

  
  >>> Watch the film